Manohar Lakavath supports LabReNew’s marketing initiatives by blending creative content development with data-driven insights to promote lab sustainability. With a Master’s in Information Technology from WPI and hands-on experience in social media analysis, Manohar brings a strategic approach to digital storytelling. His work with Big Skinny helped improve Instagram engagement through targeted post analysis and audience behavior tracking. At LabReNew, he’s been instrumental in creating visual content and short-form videos that resonate with scientific audiences, while also experimenting with AI tools to optimize productivity and outreach. Manohar’s passion for learning and adaptability in new environments shines through his ability to rapidly deliver value in fast-paced settings. Whether it’s designing banners, editing nature clips, or translating analytics into action, he’s committed to helping labs grow their impact while reducing waste.